Uncovering Hidden Constraints to Practice Success with Zed Williamson – Health Innovation Matters
Michael chats with Zed Williamson, Founder and CEO of Physician Growth Accelerator. Together, they discuss hidden constraints throttling a practice’s revenue or capacity, Zed’s neuroscience-based approach to patient acquisition and team alignment, the disconnect between what practices think they need and what they actually need, why traditional marketing tactics fall short for medical practices, and much more.
About Our Guest
Zed Williamson is the Founder and CEO of Physician Growth Accelerator, where he helps private medical practices boost revenue, streamline operations, and align culture using neuroscience-based strategies. With over 13 years of experience, Zed specializes in diagnosing hidden business constraints and delivering measurable growth without relying on traditional marketing tactics.
Zed is also the Founder and CEO of TrackableMed, a medical growth platform established in 2011. With a background in advertising, Zed became frustrated by the industry’s lack of accountability and decided to focus on delivering tangible results for healthcare professionals.
He emphasizes that every system is perfectly designed to achieve its current results and believes that by identifying and addressing system constraints, meaningful change can be achieved. Through TrackableMed, Zed applies neuroscience and behavior change principles to help private medical practices and med-tech companies optimize their systems.
He also shares actionable insights as the host of two podcasts: The Medical Sales Accelerator Podcast, providing tips and secrets from the top industry’s top performers and The Physician Growth Accelerator podcast, aiming to assist private practice physicians in balancing excellent patient care with successful practice management.
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