Broker-First Tech and Reinventing Benefit Administration with Brandy Thompson – Health Innovation Matters
Michael chats with Brandy Thompson, CEO and Co-Founder of benefitbay®. Together, they discuss “broker-first” tech and the launch of benefitbay, direct carrier integrations for open enrollment, benefitbay’s unique talent strategy and its measurable impact on the employee experience, how benefitbay has integrated ICHRA compliance and subsidy transparency into its UX, and much more.
Connect with Brandy on LinkedIn or via email at brandy.thompson@benefitbay.com.
About Our Guest
Brandy Thompson is the CEO and co-founder of benefitbay®, a leading platform specializing in Individual Coverage Health Reimbursement Arrangements (ICHRAs).
With more than 20 years of experience in finance, HR, and benefits administration, Brandy is dedicated to empowering small and mid-sized businesses with innovative, cost-effective health benefits solutions.
Under her leadership, benefitbay® has become a pioneer in providing tailored health benefits, helping employers offer flexible options while simplifying administration. Brandy’s expertise has earned her recognition as a thought leader in employee benefits, and she is frequently sought after for her insights on the future of work, financial wellness, and benefits innovation. Passionate about diversity and inclusion, Brandy actively supports initiatives that improve access to healthcare and financial literacy for underrepresented communities.
Health Innovation Matters 