Changing the State of Women’s Health Technology and Product Development with Tara Murphy

Michael chats with Tara Murphy, Vice President of Marketing at Channel Medsystems, Inc. Together, they discuss Tara’s background and how she came into her role at the company; the commercialization of the company’s flagship product, Cerene, an endometrial cryotherapy device; how market development, brand strategies, and patient engagement have fallen short over the years and how they’re evolving; and much more.

To learn more about Cerene, visit www.cerene.com.   

About Our Guest

Tara Murphy is Vice President of Marketing at Channel Medsystems, Inc.

Tara is an award-winning marketing executive with more than 20 years’  experience driving category growth and commercialization in the medical device and healthcare industries. She has a proven record of building brands, scaling awareness, and creating demand in emerging markets—particularly in women’s health technologies.

Before joining Channel Medsystems, Tara led Global Marketing & Advocacy at Gynesonics, where she helped establish a new treatment category and developed integrated physician and patient engagement programs that accelerated adoption. Her leadership is defined by strategic execution, storytelling that builds trust, patient advocacy, and a deep understanding of how to translate clinical innovation into market success.

At Channel Medsystems, Tara oversees marketing strategy, brand development, and demand generation for the Cerene® Cryotherapy Device, advancing the company’s mission to make innovative, accessible treatments available to more women.