Shaping the Future of Facial Plastic and Rhinoplasty Surgery

Michael chats with Rick Pinero, General Manager of W&H North America. Together, they discuss why W&H’s Piezo & Drill Combination Console, the first FDA-cleared system in the U.S. that combines piezo technology and a surgical drill, is so significant for facial plastic and rhinoplasty surgery. They also dive into how the combined system solves issues for surgeons, including how it improves precision and soft-tissue safety; how the combination console influences operative efficiency, control, and post-operative recovery; what this innovation could mean for the future of surgical technology; how W&H is shaping that future; and much more.

Learn more about W&H’s Piezo & Drill Combination Console:med.wh.com/en_na/medical-products/surgery/surgical-devices/piezomed-pro

Available through W&H’s exclusive U.S. distribution partner, Marina Medical: marinamedical.com/whpiezo

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About Our Guest

Rick Pinero is the General Manager of W&H North America and leads the company’s
medical business across the U.S. and Canada, with responsibility for overall strategy,
commercialization, and market development of surgical technologies. In this role, he
works closely with clinical stakeholders, distribution partners, and cross-functional
teams to align innovation with real-world surgical workflows and long-term business
growth.

His medical technology background includes experience with Hillrom, Zimmer Biomet,
and Stryker, spanning surgical devices and capital equipment in competitive healthcare
markets. This breadth of exposure has shaped his perspective on how technology,
workflow, and execution come together to support clinical performance.

Throughout his career, he has driven commercial growth, built high-performing teams,
and led go-to-market strategies that support sustainable expansion. This combination of
hands-on medical technology experience and executive leadership gives him a practical
perspective on how integrated surgical platforms—such as W&H’s Piezo & Drill
Combination Console—are advancing precision and efficiency in facial plastic and
reconstructive surgery.