Bridging the Gaps in Healthcare Price Transparency with Rafiq Ahmed – Health Innovation Matters
From ViVE 2026 in Los Angeles, Michael chats with Rafiq Ahmed, CEO and Co-founder of Serif Health. Together, they discuss how Rafiq uncovered the need to make healthcare pricing more transparent; his vision amid launching Serif Health and price transparency regulation; why price transparency data lacks accessibility; what’s at stake if organizations aren’t taking advantage of good transparency data; how Serif Health’s approach to data quality sets it apart from other platforms; what the future of healthcare price transparency looks like moving forward; and much more.
Learn more about Serif Health at www.SerifHealth.com.
About Our Guest
Before starting Serif Health, Rafiq worked as a consultant at Bain & Company where he advised on investments in healthcare IT and clinical software, health plans, and physician groups. He has held leadership roles in finance, strategy, and operations at startups and nonprofits, serving as a General Manager at HotelTonight (acquired by Airbnb).
At HotelTonight, Rafiq spent much of his time focused on pricing strategy and analytics for hotel partners and is passionate about applying the principles of price transparency to healthcare contracting.
Rafiq obtained his BA in Political Science at Yale University and his MBA from Harvard Business School, graduating with high distinction as a Baker Scholar.
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